If philanthropy is service to humanity, then those we are serving should be seen as our customers. Think of a business. Businesspeople serve customers and address their needs.
Philanthropy that takes an attitude of helping is the opposite of philanthropy that takes a posture of service. Helping implies that the donor is superior. Serving puts you beneath those you serve. We help based on what we want; we serve based on what our customers need.
Do you have ideas or real-life examples of individuals or philanthropic organizations that exemplify this attitude of serving? How do you think they made the shift from helping to serving?